Products related to Customer:
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Servitization Strategy : Delivering Customer-Centric Outcomes Through Business Model Innovation
Competing through advanced services involves offering products-as-a-service, delivering outcomes for customers, and regularly earning revenue when customers get the results they value.This strategic move towards delivering outcomes can present many challenges for a firm.Part of the Palgrave Executive Essentials series, this book introduces outcome-based business models as Advanced Services Business Models and provides a practical guide on how a firm can innovate these services through a process known as servitization. Servitization offers businesses a pathway to both improve economic productivity and sustainability.It can create greater value for customers, while also improving resource efficiency and dematerialisation of the supply chain.It has the potential to reshape the industrial landscape for businesses, markets, and consumers around the world.This book is for executives, professionals, and anyone else who is looking for a practical guide to implementing service-based business models or seeking to innovate their business models to focus on services.It functions as a companion for students in executive education courses on servitization, business model innovation, strategy, and operations and should be on the radar of all instructors in those fields.
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Managing Customer Relationships Using Customer Care Techniques : Strategy Development of an International Enterprise
In today’s global business environment, Customer Relationship Management (CRM) has become key to the success of many international enterprises.Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their customer relationships in the context of global expansion.This book stands out with its unique approach to CRM, blending theory with practice and providing readers with a deep understanding of how CRM influences the strategies of international enterprises. The book is divided into four main parts, each focusing on a different aspect of customer relationship management.The first part focuses on creating strategies in the context of customer relationships in international enterprises, the second part discusses the essence of the CRM concept in companies, the third part delves into the strategy of a global enterprise from the customer relationship perspective, and the fourth part centers on the evaluation and optimization of customer care strategy in modern business. Key Features:• In-depth analysis of the CRM concept in the context of international business. • Discussion on the evolution of the CRM idea over the years. • Introduction to integrated customer relationship management systems in global enterprises. • Analysis of the impact of social media on CRM. • Practical insights on measuring the effectiveness of customer care activities. Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise is a must-read for managers, business consultants, business students, and anyone wanting to understand how to effectively manage customer relationships in an international business environment.
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Customer Relationship Management : The Foundation of Contemporary Marketing Strategy
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace.This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRMNew material on big data and the use of mobile technologyAn overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management todayA broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a wholeCutting edge examples and images to keep readers engaged and interestedA complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customersWith chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management.Online resources, including PowerPoint slides, an instructor’s manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.
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Customer Relationship Management
Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation.It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM/database management.
Price: 77.99 £ | Shipping*: 0.00 £
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Is it a business customer or a private customer?
To determine if a customer is a business customer or a private customer, you can look at the type of products or services they are purchasing. Business customers typically buy in bulk or require specialized products for their operations, while private customers usually make smaller, individual purchases for personal use. Additionally, business customers may provide a company name or tax ID number when making a purchase, whereas private customers typically use their personal information.
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Search for a simple customer management program.
One simple customer management program that you can consider is HubSpot CRM. It offers basic customer management features such as contact management, email tracking, and pipeline management. Another option is Zoho CRM, which provides a user-friendly interface and essential customer management tools. Both of these programs are easy to use and offer free versions with limited features, making them suitable for small businesses or individuals looking for a simple customer management solution.
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Search for a program for customer management.
There are many customer management programs available, but one popular option is Salesforce. Salesforce offers a comprehensive customer relationship management (CRM) platform that allows businesses to manage customer interactions, track sales leads, and analyze customer data. It also offers customizable features and integrations with other business tools. Another option is HubSpot, which provides a CRM platform with features for managing customer interactions, tracking sales activities, and automating marketing efforts. Both Salesforce and HubSpot offer free trials so you can test out their features before making a decision.
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What customer management software is available for Mac?
There are several customer management software options available for Mac users, including Salesforce, HubSpot CRM, and Zoho CRM. These platforms offer a range of features such as contact management, sales tracking, and marketing automation to help businesses effectively manage their customer relationships. Mac users can choose the software that best fits their needs and budget to streamline their customer management processes.
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B2B Customer Engagement Strategy : An Introduction to Managing Customer Experience
Business to business (B2B) transactions account for 60-70% of all transactions globally.Considering this, many supplier firms aspire to create high levels of customer engagement, and this involves identifying various ways to improve customer experience.In fact, companies such as Google, Amazon, Microsoft, and others now employ professionals in customer engagement roles and dedicate entire corporate divisions to ensure seamless customer engagement.Creating high customer engagement is challenging without a cohesive, strategic approach – particularly in B2B markets.This textbook introduces students to customer engagement strategy in B2B markets, the foundation of which is customer engagement capability.Companies must develop and implement four sub-capabilities – customer journey management, customer relationship management, customer communications and data analytics and insight to succeed.With a myriad of case studies, discussion questions and prompts forfurther reading, the textbook translates theory into practice and serves as a useful foundation for executive courses as well as fundamental reading for masters-level specialist courses in customer engagement, marketing, sales, and strategy.In addition, practitioners in supplier firms will also be able to use to build their customer engagement capability.
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The 8 Laws of Customer-Focused Leadership : New Rules for Building A Business Around Today’s Customer
A leadership playbook for making customer experience a core aspect of your business. In a rapidly changing world filled with uncertainties, one thing remains crystal clear: customers are increasingly fickle and no longer care about loyalty to any particular company.In addition, many well-intentioned companies are falling short of customer expectations, despite every organization’s potential for excellence.The truth is customer experience is not what it used to be.New technologies, values, generational expectations, economic instability, - and the rapid pace of change all must be considered as you forge ahead.How do you put the customer first in the face of all these emerging trends?Using cutting-edge research and interviewing top leaders across industries, customer experience futurist Blake Morgan has pulled together eight new laws that the best companies follow in terms of building and maintaining a focus on the customer.Customer experience is a decision leaders must make every day, and this book shows you how:C.reate a customer experience mindset. eX.ceed longterm profit expectations by focusing on both short term and long term profits. L.ay out your customer experience strategy creation and stick to it. E.mbark on your 90 day get started plan. A.nticipate the future by being a customer experience futurist. D.on’t forget that employees are customers too. E.valuate success and measure what can be measured. R.eaffirm the priority - keep CX front and center. Learn the laws, see how the best companies apply them, and build them into your organization to become a transformational customer experience leader!
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Effective Complaint Management : The Business Case for Customer Satisfaction
This practice- and research-based book caters to the needs of executive managers who see customer satisfaction as their primary goal.The authors identify the need for an effective complaint management strategy that prevents the loss of dissatisfied customers.Dissatisfied customers are at risk of migrating; accordingly, neglecting professional complaint management poses a considerable threat to customer relationships, sales and profits.The book offers a comprehensive management concept, which emphasizes direct contact with the complainant by employing complaint stimulation, acceptance, processing and reaction.Further, it discusses the relevant ‘backstage’ tasks involved in using complaint information to achieve quality improvements and cost reductions through complaint analysis, controlling and reporting.
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Leadership Assessment for Talent Development
For professionals responsible for talent management and development, assessing competence and capability is crucial, especially in relation to recruiting the right leader.Yet talent professionals can also use leadership assessment as a positive and powerful talent development tool.Leadership Assessment for Talent Development goes beyond recruitment to position assessment as a central, strategic activity.It demonstrates how to apply a connected process that accelerates behavioural change areas and facilitates the engagement and enabling of in-house talent.This practical, forward-looking book uses authentic, engaging case studies to show how the principles of leadership assessment can work in practice.It is an essential companion for HR and talent professionals in any field who want to equip their company with the talent it needs to be fit for business success.
Price: 34.99 £ | Shipping*: 0.00 £
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What is the difference between entrepreneurship, business administration, and international management?
Entrepreneurship focuses on identifying and pursuing opportunities to create new ventures or innovate within existing organizations. Business administration involves the management and operation of a business, including functions such as finance, marketing, and human resources. International management, on the other hand, deals with the challenges and opportunities of managing businesses that operate across different countries and cultures, requiring a deep understanding of global markets and international business practices. Each field has its unique focus and skill set, but they are all interconnected and essential for successful business operations in today's global economy.
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Is it a business customer or not?
To determine if a customer is a business customer or not, you can look at several factors. First, check if the customer is purchasing products or services for personal use or for business purposes. If the customer is buying in bulk, making frequent purchases, or requesting specific business-related features or services, they are likely a business customer. Additionally, if the customer provides a business name, tax ID, or other business-related information, it is a strong indicator that they are a business customer.
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What do you understand by active customer portfolio management?
Active customer portfolio management refers to the ongoing process of analyzing and managing a company's customer base to maximize its value. This involves identifying and categorizing customers based on their profitability, potential for growth, and level of engagement with the company. By actively managing the customer portfolio, a company can allocate resources more effectively, tailor marketing and sales strategies to different customer segments, and ultimately drive higher customer satisfaction and retention. This approach helps businesses to focus on the most valuable customers and opportunities, leading to improved overall performance and profitability.
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Can I use Amazon Business as a private customer?
No, Amazon Business is designed specifically for businesses, organizations, and their employees. It offers business-specific features and benefits such as business pricing, quantity discounts, tax-exempt purchasing, and more. Private customers can continue to use the regular Amazon website for their personal shopping needs.
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