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Corporate Relationship Management Strategy
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Customer Relationship Management : The Foundation of Contemporary Marketing Strategy
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace.This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRMNew material on big data and the use of mobile technologyAn overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management todayA broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a wholeCutting edge examples and images to keep readers engaged and interestedA complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customersWith chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management.Online resources, including PowerPoint slides, an instructor’s manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.
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Customer Relationship Management
Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation.It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM/database management.
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Customer Relationship Management Training Course
Course Description Customer relationship is an imperative part of any modern day business. Building long lasting relationships with clients and providing them with the highest level of support and service at all times will result in an increase in revenue. Anyone who wants to ensure that their company retains clients or wants their employees to see the importance of outstanding service will benefit from this convenient online course which can be studied at your own pace and in your own time. Gain an edge over the competition by implementing excellent customer relationship management processes today. Introduction to the Customer Relationship Management Diploma The Customer Relationship Management diploma comprises of five information packed modules which should take you around five hours to complete. The course is offered online for added convenience, so you can complete the course in one sitting or you can spread it out over a number of months, depending on your own schedule. This course comes complete with a multiple choice test. The certificate is industry recognised and can be verified online. What you will Learn This course offers you five informative modules, each one giving you valuable information and insight into customer relationship management and providing you with the knowledge and skills you need to implement this solution into your workplace. Learn what CRM is and why it is so important to focus on your customers. Identify with the basics of body language and how to use this when dealing with clients. Develop your interpersonal skills. Learn facts about relationships and loyalty and how these two go hand-in-hand. Identify why customer relationship management is so important to the success of your company. Learn how to look for customers and what customers expect from your company in terms of service and support. Get an understanding on how to measure your customer relationship management from the characteristics to problems you may face to the standards you want to achieve. Learn how to develop a relationship. Get some valuable advice about meeting preparation and so much more. Benefits Some of the benefits you can expect to enjoy when you take the Customer Relationship Management Diploma include: Increase your knowledge on customer relationships. Fast track your career in your chosen industry. Enjoy the convenience of an industry recognised certification. Certificates can be verified online. Lifetime access to course material. Course available online so you can study at any time of the day or night. Complete the course in one day or a few months, there is no set time frame for completing the course. The study platform is available on all devices. Enjoy information packed and detailed modules. Each course is broken down into easy to manage modules to enhance your study experience. Affordable pricing Start your studying at any time. Who can take the course?Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course. What is the structure of the course?The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience. Where / when can I study the course?You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move! Is there a test at the end of the course?Once you have completed all modules there is a multiple choice test. The questions will be on a range of topics found within the modules. The test, like the course, is online and can be taken a time and location of your choosing. What is the pass mark for the final test?The pass mark for the test is 70%. If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course. When will I receive my certificate?Once you have completed your test you can log in to your account and download/print your certificate any time you need it.How long does it take to complete the course?We estimate that the course will take about 5 hours to complete in total, plus an additional 30 minutes for the end of course test. Course Content Module 1 : What is Customer Relationship Management? Module 2 : Looking at Customers Module 3 : Measuring CRM Module 4 : Developing the Relationship Module 5 : Clarity in Meeting Preparation Course Detail Course Access: Lifetime Exams Included: Yes Compatibility: All major devices and browsers Need to train your Team? Contact Us for Discounts on Multiple Subscription Purchases.
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What is the difference between entrepreneurship, business administration, and international management?
Entrepreneurship focuses on identifying and pursuing opportunities to create new ventures or innovate within existing organizations. Business administration involves the management and operation of a business, including functions such as finance, marketing, and human resources. International management, on the other hand, deals with the challenges and opportunities of managing businesses that operate across different countries and cultures, requiring a deep understanding of global markets and international business practices. Each field has its unique focus and skill set, but they are all interconnected and essential for successful business operations in today's global economy.
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How important is the relationship between school leadership and teachers?
The relationship between school leadership and teachers is crucial for the success of a school. Effective communication, collaboration, and support between the two parties can lead to a positive school culture, improved student outcomes, and a more cohesive educational environment. When school leaders and teachers work together as a team, they can create a shared vision, set clear goals, and provide the necessary resources and professional development to support teachers in their roles. This relationship also fosters trust, respect, and a sense of empowerment among teachers, which ultimately benefits the entire school community.
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Does market research hinder innovation in business administration?
Market research does not necessarily hinder innovation in business administration. In fact, it can provide valuable insights into consumer needs and preferences, helping businesses to develop innovative products and services that meet market demands. By understanding market trends and customer behavior, businesses can identify opportunities for innovation and stay ahead of competitors. However, relying too heavily on market research without allowing room for creativity and risk-taking can limit the potential for groundbreaking innovations. It is important for businesses to strike a balance between leveraging market research and fostering a culture of innovation to drive success in business administration.
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How does the development of a relationship unfold?
The development of a relationship typically begins with an initial attraction or connection between two people. As they spend more time together, they start to build trust and understanding, leading to deeper emotional intimacy. Communication and shared experiences play a crucial role in strengthening the bond between individuals. Over time, the relationship evolves as both parties learn to navigate challenges, compromise, and support each other, ultimately leading to a deeper and more meaningful connection.
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Leadership Assessment for Talent Development
For professionals responsible for talent management and development, assessing competence and capability is crucial, especially in relation to recruiting the right leader.Yet talent professionals can also use leadership assessment as a positive and powerful talent development tool.Leadership Assessment for Talent Development goes beyond recruitment to position assessment as a central, strategic activity.It demonstrates how to apply a connected process that accelerates behavioural change areas and facilitates the engagement and enabling of in-house talent.This practical, forward-looking book uses authentic, engaging case studies to show how the principles of leadership assessment can work in practice.It is an essential companion for HR and talent professionals in any field who want to equip their company with the talent it needs to be fit for business success.
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Marketing Management : A relationship approach
This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today.As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company's customers, suppliers, stakeholders and personnel has become increasingly vital in today's business environment.Now in its fourth edition, this best-selling text bridges the gap between relationship marketing and traditional marketing, integrating this approach with the process of developing effective marketing plans by the use of the newest technology.Drawing on a varied and extensive range of international examples, Hollensen demonstrates how companies such as Electrolux, Tinder (Match.com), DJI Technology, Huawei and Spotify make use of relationship marketing theory in order to gain competitive advantage. Marketing Management: A Relationship Approach is invaluable reading for undergraduates studying marketing management in their final year or at postgraduate level and for practitioners and those studying for professional qualifications in marketing management.
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Reshaping Entrepreneurship Education With Strategy and Innovation
New small business owners are constantly pressured to play a major role in the economic growth of their respected nation.However, revitalizing how individuals think, research, teach, and implement performance strategies to improve the operations of these small businesses is critical to entrepreneurial success. Reshaping Entrepreneurship Education With Strategy and Innovation is an essential reference source that discusses strategies to overcome performance barriers as well as implementation of effective entrepreneurial processes based on a wide range of global issues.Featuring research on topics such as authentic leadership, business ethics, and social entrepreneurship, this book is ideally designed for entrepreneurs, business professionals, scholars, researchers, students, and practitioners seeking coverage on innovative performance operations of small businesses.
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Customer Relationship Management : A Global Approach
Customer Relationship Management: A Global Approach provides a uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries. Reflecting the global structures of companies operating today, the author draws on his research knowledge alongside industry and teaching experience to connect Customer Relationship Management (CRM) core concepts, processes and strategies with international business opportunities and challenges, including globalization and cross-cultural marketing.Emphasis is placed on the need for developing cross-cultural skills and cultural intelligence for identifying and fulfilling cross country CRM opportunities, through analytical, strategic, operational and social CRM projects. Written in an accessible style throughout, the eleven chapters provide ample depth to support a full course related to CRM, spanning: · CRM foundations · planning and implementation · managing stakeholder relationships · improving global CRM implementation Wide-ranging case studies include: Royal Bank of Scotland, the Nike hijab, Instagram, HubSpot and the pharmaceutical industry in India. The text will appeal to advanced undergraduate and graduate students studying CRM, Relationship Marketing and International Marketing, as well as CRM and marketing practitioners. Samit Chakravorti is an Associate Professor of Marketing at Western Illinois University in the United States.
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What is the relationship between marketing tools and marketing strategy?
Marketing tools are the tactics and techniques used to execute a marketing strategy. They are the specific methods and channels used to reach and engage with the target audience, such as social media, email marketing, and advertising. The marketing strategy, on the other hand, is the overall plan or approach that outlines the goals and objectives of the marketing efforts, as well as the target audience and positioning. The marketing tools are the means by which the marketing strategy is implemented and executed, and they are chosen based on the specific goals and objectives outlined in the marketing strategy. In essence, the marketing tools are the practical applications of the marketing strategy.
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What is the relationship between business psychology, business administration, and math?
Business psychology, business administration, and math are interconnected fields that play a crucial role in understanding and managing organizations effectively. Business psychology focuses on understanding human behavior in the workplace, which is essential for effective leadership and employee management in business administration. Math is a fundamental tool used in both business psychology and administration for analyzing data, making informed decisions, and forecasting trends. Together, these disciplines work hand in hand to enhance organizational performance, productivity, and overall success.
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What is the relationship between politics and business?
The relationship between politics and business is complex and intertwined. Politics can heavily influence business through policies, regulations, and laws that impact how businesses operate. At the same time, businesses can also have a significant influence on politics through lobbying, campaign contributions, and other forms of political involvement. This relationship can sometimes lead to conflicts of interest, corruption, and unethical behavior, but it can also result in collaboration to promote economic growth and prosperity. Ultimately, a balance between politics and business is necessary to ensure a healthy and thriving economy.
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As a career changer, which master's degree program would you recommend: Project Control, Project Management, or Business Leadership?
As a career changer, I would recommend the Business Leadership master's degree program. This program provides a broader and more versatile skill set that can be applied across various industries and roles. Business leadership encompasses strategic thinking, decision-making, communication, and organizational management, which are valuable skills for any career transition. Additionally, a business leadership degree can open doors to leadership positions in a wide range of fields, making it a strong choice for those looking to pivot their career.
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