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  • Digital Business : Strategy, Management & Transformation
    Digital Business : Strategy, Management & Transformation

    Digital Business: Strategy, Management & Transformation covers all the essentials for understanding and doing business in a digital world within a single comprehensive textbook, including an introduction to the digital business environment, cutting-edge coverage of data and artificial intelligence, and an exploration of the latest digital tools and platforms and emerging and enabling technologies such as blockchain and Web 3.0. The text explores all types and scales of digital business, from small, innovative start-ups and disruptors that are ‘born digital’, to the digital transformation of traditional large-scale businesses.Readers will also learn how these businesses strategise, operate and manage themselves, user experiences and customer relationships within an ever-increasing digital environment.Consideration is also given to the ethical and legal components of doing digital business with the United Nations’ Sustainable Development Goals in mind. This textbook includes a rich source of learning features and activities making it suitable for business students at undergraduate and postgraduate levels, and setting students up for success on graduation in a fast-changing, digitalised and technology-led business world. Annmarie Hanlon teaches digital marketing and is Course Director for the MSc Marketing and Leadership at Cranfield School of Management in the UK. You can follow her updates at twitter.com/annmariehanlon and LinkedIn linkedin.com/in/annmariehanlon

    Price: 44.99 £ | Shipping*: 0.00 £
  • Digital Innovation and Entrepreneurship
    Digital Innovation and Entrepreneurship

    The digital economy encompasses more than half the world, and in today's business market, those with a technology background have an advantage.This textbook provides students who already have digital expertise with a solid foundation in business and entrepreneurship in order to launch and run a business.Using a logical, objective-based structure, the book guides students to a comprehensive and practical understanding of innovation and entrepreneurship.Chapters progress through the steps in creating a successful digital business: framing the business, promotion and sales, delivery and operations, value capture, growth and scalability, intellectual property and protection, and leadership and structure.Features include: learning objectives, introductions, conclusions, tables and figures, highlighted key terms, and analysis and design exercises in each chapter; a wide range of real-world examples; a rolling case study of a hypothetical digital business that models the concepts covered in each chapter; appendices of business terms, including those relating to product licensing, customer service agreements and customer delivery contracts; and key terms explained throughout.Supplementary online resources include a test bank, lecture slides and a teaching guide for instructors, and a business design template for student use.

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  • Digital Innovation Strategy
    Digital Innovation Strategy

    Based on applied economics and from the perspective of an innovator seeking to develop a new digital business, this textbook is aimed at MBA and advanced undergraduate audiences interested in innovation strategy and competition in digital industries.Step-by-step, the book guides innovators through a dynamic market analysis and business model design, leading to an assessment of the future evolution of the market and the broader innovation ecosystem, and what the innovator can do to position the innovation for continued success.Each chapter defines and provides references for key concepts that can be further explored through suggested readings and study questions.Real-world case studies further facilitate forming a comprehensive view on how to resolve strategic challenges of digital innovation.The topics covered in this text are essential for a broad range of managers, consultants, entrepreneurs, technologists, and analysts to understand in depth.

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  • Demand-Driven Business Strategy : Digital Transformation and Business Model Innovation
    Demand-Driven Business Strategy : Digital Transformation and Business Model Innovation

    Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics. The book covers important topics such as digital leadership, the role of artificial intelligence, and platform firms and their role in business model transformation.Students are walked through the nature of supply- and demand-driven models and how organizations transform from one to the other.Theoretical insights are combined with real-world application through global case studies and examples from Amazon, Google, Uber, Volvo and Picnic.Chapter objectives and summaries provide consistent structure and aid learning, whilst reflective questions encourage further thought and discussion.Comprehensive and practical, this is an essential text for advanced undergraduate and postgraduate students studying strategic management, marketing, business innovation, consumer behavior, digital transformation and entrepreneurship.

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  • What is digital business management?

    Digital business management refers to the use of digital technologies and strategies to effectively manage and optimize various aspects of a business, such as operations, marketing, customer relations, and data analysis. It involves leveraging digital tools and platforms to streamline processes, improve decision-making, and enhance overall business performance. This can include implementing digital marketing campaigns, utilizing data analytics to make informed business decisions, and integrating digital solutions to improve customer experiences. Overall, digital business management aims to harness the power of technology to drive business growth and success in the digital age.

  • What are the differences between Business Informatics and Digital Business Management?

    Business Informatics focuses on the intersection of business and technology, emphasizing the use of information systems and technology to support business operations and decision-making. It involves analyzing and designing information systems, managing data, and using technology to optimize business processes. On the other hand, Digital Business Management focuses on the strategic use of digital technologies and data to drive business growth and innovation. It involves understanding digital trends, developing digital strategies, and leveraging digital tools and platforms to create value for the business. In summary, while Business Informatics focuses on the integration of technology and business processes, Digital Business Management emphasizes the strategic use of digital technologies to drive business success and innovation.

  • What is DRM (Digital Rights Management)?

    DRM (Digital Rights Management) is a technology used by content creators and distributors to control access to digital content and prevent unauthorized copying or sharing. It typically involves encryption and access control mechanisms to protect the intellectual property rights of the content owner. DRM can restrict how a user can use the content, such as limiting the number of devices it can be accessed on or the duration of access. Critics argue that DRM can be overly restrictive and limit users' rights to use content they have legally purchased.

  • Who knows the company Digital Innovation Ventures GmbH in Zug, Switzerland?

    Digital Innovation Ventures GmbH in Zug, Switzerland is likely known by individuals in the tech industry, potential investors, business partners, and employees or former employees of the company. Additionally, local residents of Zug who are familiar with the business landscape in the area may also know of the company.

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  • Business Process Management Cases : Digital Innovation and Business Transformation in Practice
    Business Process Management Cases : Digital Innovation and Business Transformation in Practice

    This book is the first to present a rich selection of over 30 real-world cases of how leading organizations conduct Business Process Management (BPM).The cases stem from a diverse set of industry sectors and countries on different continents, reporting on best practices and lessons learned.The book showcases how BPM can contribute to both exploitation and exploration in a digital world.All cases are presented using a uniform structure in order to provide valuable insights and essential guidance for students and practitioners.

    Price: 119.99 £ | Shipping*: 0.00 £
  • Conflict Management in Digital Business : New Strategy and Approach
    Conflict Management in Digital Business : New Strategy and Approach

    Today's business world is under constant digital threats that can cause unpredictable damage and weaken the competitiveness of businesses.With digital transformation risks and cyber-attacks increased by extraordinary situations such as the recent pandemic, new approaches are needed in the management of these emerging digital conflicts to develop sustainable business strategies and become a robust business of the future. Conflict Management in Digital Business: New Strategy and Approach is a pioneering and innovative guide in the context of digital conflicts in the value chain of businesses and on digital conflicts in business management and strategy.Conflict management is discussed in the context of issues of production and planning, logistics, marketing, procurement, technology development, human resource management, and business infrastructure.Sectoral issues with conflicting businesses, organizational behavior, digital sustainability, cyber business management, cyber-attack, and cyberwarfare strategies for businesses are discussed in detail to bring crucial principles in the context of management and strategy to all businesses that desire to be a business of the future. Providing readers with a unique guide of how businesses can achieve resilience to digital conflict, Conflict Management in Digital Business helps prepare for unexpected situations such as pandemics, to maintain competitive advantage, and illuminating pathways to turn conflicts caused by extraordinary situations into opportunities.

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  • Digital Entrepreneurship : Management, Systems and Practice
    Digital Entrepreneurship : Management, Systems and Practice

    A comprehensive guide to digital entrepreneurship, bridging academic research and industry practice.Morabito provides a strategic overview of the main challenges and trends related to digital entrepreneurship, structured in three parts.Part I focuses on strategy and management issues, guiding readers through the theory and practice of building, implementing and growing new digital ventures and outlining the skills that are necessary for digital entrepreneurs to succeed and lead.Part II focuses on digital business systems, describing the main technological aspects that support and comprise the core infrastructure for digital entrepreneurship, including social media and the Internet of Things.Finally, Part III provides analyses of three core industries in which digital ventures are particularly important: fintech, manufacturing and fashion.Digital Entrepreneurship will appeal to students and researchers in the areas of digital strategy/innovation and information systems management.It will also be of interest to practitioners looking to develop or innovate digital ventures.

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  • Leadership Assessment for Talent Development
    Leadership Assessment for Talent Development

    For professionals responsible for talent management and development, assessing competence and capability is crucial, especially in relation to recruiting the right leader.Yet talent professionals can also use leadership assessment as a positive and powerful talent development tool.Leadership Assessment for Talent Development goes beyond recruitment to position assessment as a central, strategic activity.It demonstrates how to apply a connected process that accelerates behavioural change areas and facilitates the engagement and enabling of in-house talent.This practical, forward-looking book uses authentic, engaging case studies to show how the principles of leadership assessment can work in practice.It is an essential companion for HR and talent professionals in any field who want to equip their company with the talent it needs to be fit for business success.

    Price: 34.99 £ | Shipping*: 0.00 £
  • How is the HAK Digital Business?

    The HAK Digital Business is a modern and innovative platform that offers a range of digital services to help businesses grow and thrive in the digital age. It provides solutions such as website development, digital marketing, e-commerce support, and social media management. The platform is user-friendly and customizable, making it easy for businesses to tailor their digital strategy to meet their specific needs. Overall, the HAK Digital Business is a valuable tool for companies looking to enhance their online presence and reach a wider audience.

  • What is the difference between entrepreneurship, business administration, and international management?

    Entrepreneurship focuses on identifying and pursuing opportunities to create new ventures or innovate within existing organizations. Business administration involves the management and operation of a business, including functions such as finance, marketing, and human resources. International management, on the other hand, deals with the challenges and opportunities of managing businesses that operate across different countries and cultures, requiring a deep understanding of global markets and international business practices. Each field has its unique focus and skill set, but they are all interconnected and essential for successful business operations in today's global economy.

  • Do you know the Digital Business degree program?

    Yes, I am familiar with the Digital Business degree program. It is a program that focuses on the intersection of business and technology, preparing students to understand and leverage digital tools and strategies in a business context. The program typically covers topics such as digital marketing, e-commerce, data analytics, and digital innovation. Graduates of this program are equipped with the skills and knowledge to thrive in the rapidly evolving digital business landscape.

  • Should one study marketing and digital media or business administration?

    The choice between studying marketing and digital media or business administration depends on one's career goals and interests. If someone is interested in the creative aspects of marketing, such as branding, advertising, and social media, then studying marketing and digital media would be a better fit. On the other hand, if someone is more interested in the overall management and operations of a business, then studying business administration would be more suitable. It is important to consider one's strengths, career aspirations, and the specific skills and knowledge they want to acquire before making a decision.

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