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Small Business Management and Entrepreneurship
Now in its eighth edition, this book provides thorough coverage of small business management and entrepreneurship, drawing on contemporary theory and practice in equal measure.It includes recent examples and current references drawn from a wide variety of industrial, social and cultural contexts, such as the impact of Coronavirus on small businesses, the effect of GDPR on market research and the use of influencers in marketing. This textbook is essential reading for small business management modules at all levels in addition to entrepreneurship modules and any programme requiring a focus on small businesses and enterprise.
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Small Business, Entrepreneurship and Enterprise Development
Undergraduate and MBA courses in Entrepreneurship, Small Business and Business Development offered as a core or elective part of a business studies degree programme.Well organised and easy to read, this exciting new book provides an authoritative introduction to the establishment, development and managerial issues confronting the smaller enterprise. It is concerned with the kinds of actions and behaviour often labelled entrepreneurial that seem to characterise the launch and growth of a successful business venture. The author examines in some detail the process of new business formation and growth, with particular emphasis on acting and thinking in a strategic framework to maximise the chances of business success and longevity.
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Demand-Driven Business Strategy : Digital Transformation and Business Model Innovation
Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics. The book covers important topics such as digital leadership, the role of artificial intelligence, and platform firms and their role in business model transformation.Students are walked through the nature of supply- and demand-driven models and how organizations transform from one to the other.Theoretical insights are combined with real-world application through global case studies and examples from Amazon, Google, Uber, Volvo and Picnic.Chapter objectives and summaries provide consistent structure and aid learning, whilst reflective questions encourage further thought and discussion.Comprehensive and practical, this is an essential text for advanced undergraduate and postgraduate students studying strategic management, marketing, business innovation, consumer behavior, digital transformation and entrepreneurship.
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Digital Business : Strategy, Management & Transformation
Digital Business: Strategy, Management & Transformation covers all the essentials for understanding and doing business in a digital world within a single comprehensive textbook, including an introduction to the digital business environment, cutting-edge coverage of data and artificial intelligence, and an exploration of the latest digital tools and platforms and emerging and enabling technologies such as blockchain and Web 3.0. The text explores all types and scales of digital business, from small, innovative start-ups and disruptors that are ‘born digital’, to the digital transformation of traditional large-scale businesses.Readers will also learn how these businesses strategise, operate and manage themselves, user experiences and customer relationships within an ever-increasing digital environment.Consideration is also given to the ethical and legal components of doing digital business with the United Nations’ Sustainable Development Goals in mind. This textbook includes a rich source of learning features and activities making it suitable for business students at undergraduate and postgraduate levels, and setting students up for success on graduation in a fast-changing, digitalised and technology-led business world. Annmarie Hanlon teaches digital marketing and is Course Director for the MSc Marketing and Leadership at Cranfield School of Management in the UK. You can follow her updates at twitter.com/annmariehanlon and LinkedIn linkedin.com/in/annmariehanlon
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What is the difference between entrepreneurship, business administration, and international management?
Entrepreneurship focuses on identifying and pursuing opportunities to create new ventures or innovate within existing organizations. Business administration involves the management and operation of a business, including functions such as finance, marketing, and human resources. International management, on the other hand, deals with the challenges and opportunities of managing businesses that operate across different countries and cultures, requiring a deep understanding of global markets and international business practices. Each field has its unique focus and skill set, but they are all interconnected and essential for successful business operations in today's global economy.
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Which degree program do you recommend for a leadership position, Business Administration International Business or Business Informatics?
For a leadership position, I would recommend the Business Administration International Business degree program. This program provides a strong foundation in business principles, management strategies, and global business practices, which are essential skills for effective leadership in a multinational or global organization. While Business Informatics is valuable for understanding the intersection of business and technology, the broader focus of Business Administration International Business would better prepare you for a leadership role that requires a deep understanding of international markets, cultural differences, and strategic decision-making on a global scale.
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Does market research hinder innovation in business administration?
Market research does not necessarily hinder innovation in business administration. In fact, it can provide valuable insights into consumer needs and preferences, helping businesses to develop innovative products and services that meet market demands. By understanding market trends and customer behavior, businesses can identify opportunities for innovation and stay ahead of competitors. However, relying too heavily on market research without allowing room for creativity and risk-taking can limit the potential for groundbreaking innovations. It is important for businesses to strike a balance between leveraging market research and fostering a culture of innovation to drive success in business administration.
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What is the difference between business administration and business management?
Business administration focuses on the overall management of a business, including strategic planning, decision-making, and resource allocation. It encompasses a broad range of business functions such as finance, marketing, operations, and human resources. On the other hand, business management is more focused on the day-to-day operations and implementation of business strategies. It involves overseeing employees, setting goals, and ensuring that the business functions efficiently. In summary, business administration is more about the big picture and strategic planning, while business management is more about the execution and operational aspects of running a business.
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Social Entrepreneurship for Development : A Business Model
Social Entrepreneurship for Development, Second Edition, presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship.The authors present a six-step model for developing an IP business positioning strategy that allows developing country producers to position themselves better as owners of retail brands in foreign market countries.Readers will learn how producers can control the supply chain, including distribution to retail stores. Focusing on Africa and least developed countries (LDCs), the authors demonstrate methods of utilizing intellectual property tools, producer ownership, market positioning, and branding for lucrative outcomes.Extensive research provides readers with a thorough understanding of what it means to work smarter in a developing business, while a rich set of international cases offers insight into the practical applications of brand positioning, trademarks, and licenses.This new edition features brand new chapters on funding and environmental, social, and government goals (ESGs). With a dozen online workbooks to outline methodology, skills, tools, and case studies, Social Entrepreneurship for Development, Second Edition, remains a valuable resource for any student of social entrepreneurship or international development.
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Business Management & Development Online Course
Take your skills to the next level with the Business Management and Development Online Course Get a complete course to learn economics, international trading, finance, branding and marketing With a focus on banking and strategic HR to help you get to grips with the basics of business Perfect for those who prefer to learn at their own pace during free time Learn through a combination of text and video lessons with online study materials available Suitable for anyone aged 18+ who is interested in starting their own business No formal entry requirements - all you need is a good understanding of English, numeracy and IT Upon completion, you will qualify for an internationally-recognised certificate Please see Full Details for product specifications and curriculum Save 60% on the Business Management and Development Online Course - now only 9.99 pounds
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Business Process Management Cases : Digital Innovation and Business Transformation in Practice
This book is the first to present a rich selection of over 30 real-world cases of how leading organizations conduct Business Process Management (BPM).The cases stem from a diverse set of industry sectors and countries on different continents, reporting on best practices and lessons learned.The book showcases how BPM can contribute to both exploitation and exploration in a digital world.All cases are presented using a uniform structure in order to provide valuable insights and essential guidance for students and practitioners.
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Entrepreneurship and Small Business Development : Perspectives and Cases
Entrepreneurship is a hot topic, yet there is no agreed definition of entrepreneurship.There is even debate about whether entrepreneurship can be taught!This text and case study collection is designed to stimulate critical thinking and reflective learning relating to entrepreneurship.This book enables you to focus on the key issues that need to be considered with regard to new ventures and/or a business plan module, as well as courses on theory and policy relating to entrepreneurship and small businesses.
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What is digital business management?
Digital business management refers to the use of digital technologies and strategies to effectively manage and optimize various aspects of a business, such as operations, marketing, customer relations, and data analysis. It involves leveraging digital tools and platforms to streamline processes, improve decision-making, and enhance overall business performance. This can include implementing digital marketing campaigns, utilizing data analytics to make informed business decisions, and integrating digital solutions to improve customer experiences. Overall, digital business management aims to harness the power of technology to drive business growth and success in the digital age.
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Which course of study do you recommend for a leadership position, Business Administration International Business or Business Informatics?
For a leadership position, I would recommend Business Administration with a focus on International Business. This course of study will provide you with a strong foundation in business principles and practices, while also giving you a global perspective that is essential for leadership roles in today's interconnected world. International Business will help you understand the complexities of operating in different countries and cultures, which is crucial for leading diverse teams and navigating international markets. Business Informatics, on the other hand, is more focused on the intersection of business and technology, which may be valuable in certain leadership roles but may not provide as broad a skill set as Business Administration with a focus on International Business.
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Is business economics exactly the same as business administration or management?
Business economics and business administration or management are related but not exactly the same. Business economics focuses on the application of economic theories and principles to analyze business decisions, market trends, and financial strategies. On the other hand, business administration or management involves overseeing the operations, resources, and people within an organization to achieve its goals and objectives. While both fields are interconnected and essential for running a successful business, they have distinct focuses and areas of expertise.
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What is the difference between International Business Management and Business Administration?
International Business Management focuses on the global aspects of business, including international trade, cross-cultural management, and global strategy. It also emphasizes the complexities of operating in different countries and understanding the impact of global markets on business decisions. On the other hand, Business Administration covers a broader range of business functions, including finance, marketing, operations, and human resources. It provides a more general understanding of how organizations operate and how to manage various aspects of a business. In summary, International Business Management has a specific focus on global business operations, while Business Administration covers a wider range of business functions.
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